You must be familiar with the story of The Lion King. Animals are like this, and so is the survival of brands. In the era of no competition and no survival, if you don’t know your competitors in the market, and suddenly you can’t see the sun the next day, you don’t even know how you were killed. That’s why you always have to analyze when you special database write a plan. competitor. Competitive analysis not only allows companies to understand their position and status in the market, but also allows companies to clearly grasp their own advantages or shortcomings compared to competitors.
Which in turn provides reference for marketing actions. However, it is hard to say that many small partners always regard competition analysis as a formalized process when writing planning plans. Not only do they fail to analyze anything, but sometimes they special database even add superfluous details, making your plan full of loopholes and unbearable to look at. 1. Common Symptoms of Competitive Analysis 1. Blindly stacking data syndrome Thinking that competitive analysis is just a list of data, various industry reports and product data are piled up like mountains. I don't know why there are these.
But I always think that something is better than nothing. At least it seems that the information is informative and well-founded, doesn't it? Whether it is the report data from two or three years ago or out-of-context charts and conclusions, all of them are put into the plan, at least there is something wrong in my heart? Even if you work hard to make up a few special database data and draw an icon, it is also excellent. 2. Anencephalic superstition model disorder Without an analysis model, it is not considered a fraud.